Google "link spam update"
Recently Google posted on their Search Central blog a new update to the algorithm code named the "link spam update".
It reminds website owners they should continue to use "best practices" and not to use spammy link practices.
Link schemes like these will have a negative impact on your search engine rankings:
- Buying or selling links
- Excessive link exchanges, or partner link building exchanges
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
- Automated link builders
- Requiring a link as part of a Terms of Service
- Low Ranking Directories or bookmark sites
Rocket City Digital never has and never will deploy these kind of strategies for our clients seo campaigns. Like Google we believe that "content is king" which is why we focus heavily on content creation for your campaigns. Along with quality article writing that expresses expert knowledge and explains what sets you apart from competitors.
Despite what you may have heard, you can rank high in Google without having tens of thousands of backlinks.
It's a simple equation of quality over quantity. Contact RCD today to learn more about how we can use social media, PPC, and PR campaigns to increase your ranking and most importantly, your conversions.